DEADLINES

Material needs to be sent to Metro 3 business days prior to campaign start.

Take over material needs to be sent to Metro 5 business days prior to campaign start.

Late delivery may cause late start of campaigns.


DELIVERY

Send material to es.or1508692420tem@s1508692420noita1508692420repod1508692420a1508692420


IMPORTANT FOR ALL FORMATS

Banners with white background color must have a solid dark frame of atleast 1 px border.
We do not recommend the use of flash/SWF.
Take Overs will have a close button (x) in the upper right corner.
Auto start of sound is not permitted.

Banner material can be image files (GIF/JPG/PNG) or third party script.
Links will open in new window.
Metro Nordic AB uses the adserver AOL ADTECH.
For Programmatic trade Metro Nordic Sweden AB uses primarily SSP AOL Marketplace for Private Deals / PMP:s.

We recommend all advertisers to follow IAB Sveriges ”Creative Guidelines” when producing banners.

 

FORMATS AND MAXIMUM WEIGHTS ON METROMODE.SE 

DESKTOP DIMENSIONS MAX.WEIGHT        FILE TYPE  
Panorama TOP 980×240 200 kB  GIF/JPG/PNG or HTML5 (as a third party script)  
PanoramaMID#1    980×240     200 kB       
PanoramaMID#2 980×240 200 kB    
Outsider Sticky TOP (Right) 250×800 or 300×600 200 kB    
Outsider Sticky MID (Right) 250×800 or 300×600 px   200 kB       

 

MOBILE DIMENSIONS MAX.WEIGHT   FILE TYPE
MobilTOP/ MobilMID#1/ MobilMID#2     320×80, 320×160 or 320×320 px      150 kB  GIF/JPG/PNG or HTML5 (as a third party script)
TOP + MID #1+2  RETINA   640×640 + 320×320 px    150 kB + 150 kB GIF/JPG/PNG**

 

TAKE OVER FORMAT     DIMENSIONS MAX.WEIGHT       FILE TYPE
Interstitial 800×600 200kB GIF/JPG/PNG**
TOP Splash     320×480 px              150 kB  GIF/JPG/PNG** 

 
*  
Recommended file type.

** These banner can not run with HTML or script.

 

GUIDELINES AND SPECIFICATIONS

GUIDELINES FOR CREATION OF  IMAGE BANNERS

There are no specific rules for creating image banners as GIF, JPG and PNG. Dimensions and maximum weights should not be exceeded. 

 

IMPORTANT REGARDING HTML5 

We do not host HTML5 material, such as image files to build the banner locally. We kindly ask you/client to send us a third party script with the banner hosted elsewhere. 

 

IMPORTANT INFORMATION REGARDING FLASH ADS

 We do not recommend the usage of flash (swf) banners since most browsers no longer show flash content automatically on site.

If you still wish to create flash banners, please see below.

  • Maximum framerate: 18 fps
  • For maximum backwards compability, only Flash versions 8-10 and ActionScript 2 are supported.
  • To use AS3, a AS3 clickTAG is required, contact us if you need more info. 
  • Audio must be initiated by the user through a click on the banner. Therefore we do not allow auto-play audio.
  • Do not load external resources into the creative and do not collect data without first consulting with Ad Operations
  • Creatives with a white or very light background color must be complemented with a surrounding border (1 px solid dark color)
  • Please supply back-up creatives for all corresponding Flash creatives, in a .jpg or .gif file format for users viewing the banner without Flash or who use an outdated client.

The entire creative must be covered by a button with the following code snippet: 
on (release) {
getURL(_root.clickTAG, ‘_blank’); 

Guidelines for creation of flash banners
Keep the CPU-usage in mind when working on a Flash creative for display advertising. In many cases several banners are loaded onto the site viewed in the visitors browser. Banners that utilize a lot of the users CPU resources may cause the entire site to perform poorly and a bad page-experience. 

Metro always use quality assurance software to be confident that creatives are up to standards before bringing them online. The environment in which the banners are tested is a virtual machine with the following specifications:

  • Windows XP SP3
  • Internet Explorer 7
  • Adobe Flash 10
  • 1.5 Ghz CPU
  • 920 MB RAM

 

The CPU-usage is measured several times per second during the validation process and when finished returns with the average CPU usage, peak CPU usage and sustained peak CPU usage. These values then determine if the creative passes or fails. Should one or more of the banners fail the validation process, we will return the creatives to the producer with remarks.

Advanced creatives containing high resolution images, gradients, animations and detailed moving objects increase the load on the users CPU.

Therefore, we ask you to keep the following in mind: 

  • Refrain from implementing animations based on mathematical calculations in ActionScript.
  • Remove unnecessary key-frames in animations and use the Flash Tween-functionality instead of relying on frame-by-frame style animations.
  • Keep the frame rate at 18 fps or lower.
  • Reduce the use of gradients, transparency, masks and animations.
  • Images used more then once should be converted into symbols, this can reduce the file size and CPU load.
  • Limit the alteration between each key-frame. Find alternative solutions to your animations.
  • Relocate more CPU intensive code and heavy equations in first few frames of the creative further back in the timeline if possible to reduce the initial CPU load.
  • Events and functions that require user engagement are preferred. For example mouse-over activated features.
  • Avoid unnecessary timers and loops as those are among the biggest issues concerning CPU-usage.
  • Solid strokes requires less memory than dotted, other types of strokes and the brush-tool.
  • Group several objects together, make commands to the group instead of individual objects.
  • Use less fonts/typefaces.
  • Use vector graphics instead of pixel graphics.
  • Optimize vector graphics, use Modify – Smooth, Straighten or Optimize to reduce the number of vector points.

 

BUILDING POLITE (TO BE ABLE TO STREAM VIDEO, USE HIGH RESOLUTION IMAGES ETC.)

To be able to load heavier external resources such as video and high-resolution-images the material needs to be build through a polite banner, that is loaded after the website. Please note that the max weight on the format (specified above) is the prefect weight to load initially prior to onload, all other weight should come after onload when the site has finished loading. 

DESKTOP: Initial tag load weight may reach 200 kB, after onload weight may reach 1 000 kB.

MOBILE: Initial tag load weight may reach 150 kB, after onload weight may reach 500 kB.

Our marker is set at 4,5 seconds so after that the polite weight can be loaded up to 500-1000 kB on top of the weight loaded prior to onload. This is to avoid material slowing dowing our site. Please contact us for more information.

 

VIDEO IN BANNER DESKTOP

  • Dimension: 980×240 or 250×800     
  • Initial tag load: 200 kB for 980×240, 200 kB for 250×800 

  • Format: SWF linked to FLV or HTML5 script delivered to us, hosted by client. 
  • Framerate: 24 fps 

  • Codec: ON2 VP6, eller H263 

  • Sound: Permitted only in user interaction (click/mouse-over)
  • Maximum weight FLV: 500 kB 

  • File formats: MOV, MP4, MPG, WMV or AVI (not FLV) 

  • Video quality: SD 

  • Data rate: 2,95 Mbit/s 

  • Framerate: 25 

  • maximum weight: 5 MB 

  • Format: 16:9 

  • Video length: max 15 seconds

  • Reoslution: At least 640×360 (16:9) 

  • No black start or end images. 

  

VIDEO IN BANNER MOBILE

  • – Dimension: 320×320 px 
  • – File type: jpeg, gif or png
  • – There must be space for the video in the banner, as a ”frame” for the posibility to implement the banner. 
  • – Max. weight: 1 MB 

  • – Format: mp4 and/or WEBM
  • – Video lenght: 10 seconds
  • – Sound: Permitted only in user interaction (click/mouse-over)

 

 

SPECIFIC GUIDELINES FOR OUR DESKTOP FORMATS

TAKE OVER / INTERSTITIAL 

A take over ad is shown over the whole screen before user reaches the websites content. The surface around the interstitial will appear dark with a transparent color. We can not run third party scripts, we need to host the ad. If you wish to measure impressions and clicks send us an imps- and clickcounter/url.  

  • – Maxweight 200 kB
  • – Formats: GIF, JPG, PNG (NOT third party scripts)
  • – Sizes: 800×600 or 1200×800
  • – The background color of the banner should not be black since there will be a black close button implemented in the upper right corner. 
  • – The take over ad will be shown approx. 6 seconds.

 

Bare in mind: Deliver material as a file, not a script since we need to host the ad. The site is loaded at the same time as the ad so we recommend you to keep the ad as light weighted as possible.

Interstitial 800x600 

OUTSIDER  

Outsider banners are placed either on the right side of the content.  

  • – Format: 250×800 or 300×600 px, maximum weight 200 kB 
  • – Banners with white background color must have a solid dark frame of atleast 1 px border.

 

SPECIFIC GUIDELINES FOR OUR MOBILE FORMATS 

MOBILE BANNERS

Ads must be in GIF, JPG, PNG or a third party script. Animated GIF’s are permitted. Do not deliver flash material for mobile since Apple do not run flash in mobile devices. When delivering script-banner (containing HTML5 or such) make sure the initial tag load weight is max 150 kB, after onload weight might reach 500 kB.

  • – Dimension 320×320 px
  • – Max weight image file: 150 kB 
  • – Max weight rich media: 150 kB (initial tag load)
  • – 
We recommend you use a URL to a page made adjustable to mobilephones.
  • – Banners with white or transparent background needs a dark frame at least 1 px border.

 

Animated GIF

We recommend that the message of the ad is shown in the first frame since some older versions of Android has problems with animated gif-banners. Link the ad to a landingpage of a mobile adapted site. 

 

Spincube

A rich media format that has got the shape of a 3D cube and will swop sides when the visitor swipes over the screen. We collaborate with a producer of banners which can help you with this (to an extra cost), for this we need four images and URL sent toes.ortem@snoitarepoda five business days before start.

  • – Dimension: 320×320
  • – Image type: JPG, PNG.
  • – Max weight per image: 150 kB.

  • – Amount of images: 4 

 

MOBILE SPLASH / TAKE OVER 

Mobile splash is a take over shown mobile screens, it has to be closed down by the user and therefore we normally run this with frequency 1.

We can implement pixel counter.

  • – Dimension: 320×480
  • – Type: JPG, PNG.
  • – Max. weight: 150 kB
  • – Close button will be placed in the upper right corner.
  • – Banner with white background need a 1×1 border in a dark color.

 

 metromode-splash_720

 

INFORMATION REGARDING PROGRAMMATIC

Contact es.or1508692420tem@c1508692420itamm1508692420argor1508692420p1508692420 for more information.

We use SSP Marketplace by AOL for Private deals/PMP:s and Open RTB , and also SSP Adform for primarily Open RTB.

The following Demand Partners can connect towards SSP Marketplace by AOL: Marketplace-by-AOL

  • Adform
  • Advertising.com
  • Appnexus
  • Audience Science
  • Bid Theatre
  • Brandscreen
  • Casale Media
  • Chango
  • Conversant
  • Convert Media
  • Criteo
  • Delta Projects
  • DoubleClick Bid Manager
  • Ignition One
  • IPONWEB
  • LiquidM
  • MDotM
  • MediaMath
  • Quantcast
  • Random One
  • Rocket Fuel
  • SiteScout
  • The Trade Desk
  • Turn 
  • Yahoo Ad Manager