DEADLINES

Standard material needs to be sent to Metro 3 business days prior to campaign start.

Late delivery may cause late start of campaigns.


DELIVERY

Send material to es.or1498181840tem@s1498181840noita1498181840repod1498181840a1498181840


IMPORTANT FOR ALL FORMATS

Banners with white background color must have a solid dark frame of at least 1 px border.
We do not recommend the use of flash/SWF.
Auto start of sound is not permitted.

Banner material can be image files (GIF/JPG/PNG), Flash (SWF) or third party script.
Links will open in new window.
Metro Nordic AB uses the adserver ADTECH.

We recommend all advertisers to follow IAB Sveriges ”Creative Guidelines” when producing banners.

 

MEASURES AND MAXIMUM WEIGHTS ON METROJOBB.SE

 

BANNERS

DESKTOP             DIMENSIONS      MAX.WEIGHT            RECOMMENDED FILETYPE

Triple wide screen 

250×360 px 

200 kB 

GIF, JPG, PNG

DESKTOP + MOBILE  

DIMENSIONS  

MAX. WEIGHT

RECOMMENDED FILETYPE
Panorama

728×180 px 

200 kB 

GIF, JPG, PNG **
Matchmail

 320×50 px 

50 kB 

GIF, JPG, PNG*
  • * These file types works best with the responsive design of the site.
  • ** HTML5 or iframe-script cannot BE implementED on these placements due to responsive design of site.

 

OTHER PRODUCTS

TEXT & IMAGE                IMAGE SIZE         MAX. WEIGHT            FILE TYPES

Nyhetsbrev / Newsletter

530×150 px 

50 kB 

GIF, JPG, PNG, Animated GIF + Word 

Advertorial / Native   

Word

 

METROJOBB-PANROAMA-TWS

 

GUIDELINES AND SPECIFICATIONS

GUIDELINES FOR CREATION OF  IMAGE BANNERS

There are no specific rules for creating image banners as GIF, JPG and PNG. Dimensions and maximum weights should not be exceeded. 

 

IMPORTANT REGARDING HTML5 

We do not host HTML5 material, such as image files, index-files or zip.files to build the banner locally. We kindly ask you/client to send us a thirdparty script with the banner hosted elsewhere, for example through the third party system Bannerflow or such.

We do not recommend HTML material loaded through an iFrame.

The CPU-usage is measured several times per second during the validation process and when finished returns with the average CPU usage, peak CPU usage and sustained peak CPU usage. These values then determine if the creative passes or fails. Should one or more of the banners fail the validation process, we will return the creatives to the producer with remarks.

 

IMPORTANT INFORMATION REGARDING FLASH ADS

We do not recommend the usage of flash (swf) banners since most browsers no longer show flash content automatically on site. These type of banners usually receive 0 clicks on banner.

If you still wish to create flash banners, please see contact es.or1498181840tem@s1498181840noita1498181840repod1498181840a1498181840 for specifications.

 

BUILDING POLITE (TO BE ABLE TO STREAM VIDEO, USE HIGH RESOLUTION IMAGES ETC.)

To be able to load heavier external resources such as video and high-resolution-images the material needs to be build through a polite banner, that is loaded after the website. Please note that the max weight on the format (specified above) is the weight ok to load initially prior to onload, all other weight should come after onload when the site has finished loading. Our marker is set at 4,5 seconds so after that the polite weight can be loaded up to 500 kB on top of the weight loaded prior to onload. This is to avoid material slowing dowing our site. Please contact us for more information.

Advanced creatives containing high resolution images, gradients, animations and detailed moving objects increase the load on the users CPU. The CPU-usage is measured several times per second during the validation process and when finished we receive average CPU usage, peak CPU usage and sustained peak CPU usage. These values then determine if the creative passes or fails. Should one or more of the banners fail the validation process, we will return the creatives to the producer with remarks.

 

VIDEO IN BANNER 

  • – Format: SWF linked to FLV or HTML5 script delivered to us, hosted by client.
  • – Framerate: 24 fps
  • – Codec: ON2 VP6, or H263
  • – Sound: Permitted only in user interaction (click/mouse-over)
  • – Max weight SWF: 100 kB
  • – Max weight FLV: 500 kB

  

SPECIFIC GUIDELINES FOR OUR BANNERS

PANORAMA TOP

Panorama TOP runs on both desktop- and mobile site, on the upper Panorama-placement. Metrojobb.se changes into a responsive site in September 2015, therefore we ask for responsive banner material.

  • – Format 728×180, max.weight 100 kB 

  • – File type: GIF/JPG/PNG
  • – Banners with white background color must have a solid dark frame of at least 1 px border.

 

PANORAMA MID MOBILE

Panorama Mobile MID runs only on mobile site, on the second Panorama-placement. Metrojobb.se changes into a responsive site in September 2015, therefore we ask for responsive banner material. See placement on image below.

  • – Format 728×180, max.weight 100 kB 

  • – File type: GIF/JPG/PNG
  • – Banners with white background color must have a solid dark frame of at least 1 px border.

 

THE PANORAMA BANNERS ON MOBILE SITE

metrojobb-panorama

 

TWS PLACEMENTS

The TWS-placements are displayed after each other on desktop site. Ads will rotate on all placements. If the advertiser wish to run an ad on various placements at the same time, in the same page view, contact es.or1498181840tem@s1498181840noita1498181840repod1498181840a1498181840

  • – Format 250×360, max.weight 65 kB 

  • – Recommended file type: GIF/JPG/PNG
  • – Banners with white background color must have a solid dark frame of at least 1 px border

 

MATCHMAIL

Matchmail banners  runs towards both desktop and mobile smartphones in the receivers match email. These banners are targeted towards the job category of which the advertiser want to target.

  • – Format 320×50, max.weight 15 kB 

  • – File type: GIF/JPG/PNG
  • – Banners with white background color must have a solid dark frame of at least 1 px border

 

GENERAL GUIDELINES FOR PROGRAMMATIC ADVERTISING

 

Contact your sales person from Metro for more information. 

We use SSP Marketplace by AOL for Private deals/PMP:s and Open RTB , advertising is possible on placement TWS in dimensions 250×360 px. It is not possible to target specific job categories or such in Deals.

The following Demand Partners can connect towards SSP Marketplace by AOL: 

Marketplace-by-AOL

 

  • Adform
  • Advertising.com
  • Appnexus
  • Audience Science
  • Bid Theatre
  • Brandscreen
  • Casale Media
  • Chango
  • Conversant
  • Convert Media
  • Criteo
  • Delta Projects
  • DoubleClick Bid Manager
  • Ignition One
  • IPONWEB
  • LiquidM
  • MDotM
  • MediaMath
  • Quantcast
  • Random One
  • Rocket Fuel
  • SiteScout
  • The Trade Desk
  • Turn
  • Yahoo Ad Manager

 

  

GENERAL GUIDELINES FOR CONTENT ADVERTISING

 

NYHETSBREV – NEWSLETTER

If advertiser cannot produce text and images for Newsletter do not hesitate to contact your contact at Metrojobb and they can recommend a partner to use.

  • – Format 530×150, max.weight 50 kB 

  • – Image filetype: GIF/JPG/PNG
  • – Text filetype: Word

Make sure to create the copy according to the following: 

COPY

  • – Include a headline
  • – Include foreword / preamble
  • – Article text
  • – Provide a URL to link your ad to website
  • – Deliver as Word-document.

 

ADVERTORIAL / NATIVE

An advertorial is placed as an article on the start page on www.metrojobb.se. Material (images and text file) should be sent to es.or1498181840tem@s1498181840noita1498181840repod1498181840a1498181840 latest 7 days prior to publish of the Advertorial. Images and text files should be seperated.

  • – Image filetype: JPG
  • – Text filetype: Word

Make sure to create the copy according to the following: 

COPY

  • – Include a headline
  • – Include foreword / preamble
  • – Article text
  • – Provide a URL to link your ad to website
  • – Deliver as Word-document.